The jam boy

My latest discovery is a very happy one: Fraser Doherty, the 19 years old from Edimburgh.

At the age of 14 the boy received a jam recipe from his grand mother and then pushed by his passion started making jam for selling to his neighbors and shortly after to the local markets.

His popularity grew quickly, but then he realized that there was an emerging demand for healthier spreads and so he switched the production to so called super fruits like cranberries and blueberries and decided to replace sugar with grape juice.

Then one day he met a buyer from Waitrose and the rocket left the launch pad: a serious production site was found, designers made a beautiful label and the contract to supply hundreds of shops was signed.

Finally, thanks to the internet and blogging a new community is raising around the jam jar, recently with old lady knitters making covers for the children of the third world.

:-) What an inspiring example of YOUNG SOCIAL BUSINESS...

www.superjam.co.uk